The '1st Hana Financial Money Show,' hosted by Hana Financial Group at its Myeongdong headquarters, concluded to great success. This event is characterized as the first of its kind by a domestic financial holding company, bringing together major group affiliates (Hana Bank, Hana Securities, Hana Life, and Hana Insurance) to provide an integrated asset management solution. Unlike previous seminars conducted separately by each affiliate, this time experts from the banking, securities, and insurance sectors gathered in one place to offer personalized consultations, various lectures, and event programs.

The event's popularity was explosive from the pre-registration stage. As a result of online pre-registration conducted through Hana Financial Group's mobile app 'Hana 1Q,' over 1,500 people applied within a single day, leading to an early closure. On the day of the event, a long line of attendees waiting formed in the 1st-floor lobby of the Myeongdong headquarters before 2:00 PM, and all prepared seats were filled by 1:30 PM. The enthusiasm was so high that some participants had to stand to listen to the lectures or watch through external monitors.

The online response from customers who were unable to attend in person was also explosive. The lectures were broadcast live via the 'Hana TV' YouTube channel, reaching approximately 900 concurrent viewers, and the subsequent views surpassed 8,000.

The event programs were packed with 1-on-1 customized consultation booths, expert lectures, and an event zone, featuring topics such as asset succession, gift and inheritance taxes, personalized investment strategies, domestic and foreign stock market outlooks, and insurance coverage analysis. The consultation booths operated not only for those with prior reservations but also accommodated additional on-site consultations.

The lectures by external experts also drew significant attention. Sun-yeop Lee, CEO of AFW Partners, gave a lecture on 'Changes in the Global Economy and Industry According to Trump's MAGA and the Genesis Mission,' while counseling psychologist Professor Ho-seon Lee wrapped up the event with a lecture on 'Communication Psychology that Moves Families.' In addition, in the asset management sector, an expert from Hana Bank presented real estate succession and tax-saving strategies, as well as asset transfer methods utilizing a will-substitute trust. Meanwhile, an analyst from Hana Securities covered 'Survival Strategies for the KOSPI 10,000-Point Era.' Participants were able to freely choose the lectures they wanted to attend according to their own investment tendencies and interests.

One customer who attended the event expressed their satisfaction, stating, "It was great to be able to directly choose the seminars I wanted and resolve my questions through on-site consultations. If the Money Show is held again next year, I would love to attend again."

Hana Financial Group Chairman Ham Young-joo stated, "The greater the market uncertainty, the more important it becomes to decide who to be with." He added, "This Money Show will serve as an opportunity for us to become a companion on our customers' asset management journeys and establish ourselves as a 'lifelong life care partner' that protects our customers' dreams and their families' futures."